Thousands of images swirl in a cloud of wishful imagination. A bride carefully selects each piece, craftily sewing together a wedding that will be completely custom to her. The date, the venue, the decoration, the colors, the menu, the photographer, the band, the dj, the coordinator, the cake, the seating chart… the list is endless, yet by the time the vows are pledged, all the decisions are done. A wedding is a reflection of the couples personality, and is a creation of their fantasies. No wedding will ever be the same, because the stories that are behind the event and the characters that play in them, are completely custom.
This is the idea, that Los Angeles favorite designer, Armine applies to all her clients. After putting in so much effort to create your day, why would a bride not help create their own dress? R-Mine bespoke, offers custom dresses, for the bride who want to be uniquely herself. Using the gorgeous R-Mine line, a bride can come into the studio and try on dresses with one of our stylist. At this point, the stylist will help define what style looks best on the bride, is she a mermaid, a trumpet, a princess in disguise, all will be uncovered. A magical moment occurs when a woman meets a dress and they fall in lust. After a brief period of swooning, the bride becomes aware of the flaws of the dress …this neckline would be better on me as a sweetheart….I love this dress but wish it had more sparkle…Satin is wonderful, but I think for an out door wedding, I would love to be in organza…
Alas, at any other bridal salon, the bride, would be in simple terms, screwed. The $4,500 she has budget and saved for her dress will now be $2,000 more because all she wants is a lower back and the size 6 she ordered is too big in the bust…the alteration fee is another $250, not to mention the hem height needs to be lengthened, because her 4inch dream sparkle wedding heels are just a smidge too high. Just after the bride cuts the a table of second cousins from the invite list, so she can afford all the hidden salon fees, she flips through facebook and sees that her fiance’s best friend’s sister, wore the exact same wedding dress to her wedding! And thus the tears come and come until the stress of it all make her lose a few pounds, and she has to get the dress taken in a bit.
The joy of buying most designer dresses can be tedious and overwhelming. The hidden cost and fees, that ordering many months ahead of time, and then not seeing it until its practically your wedding day is absurd. R-Mine bridal used to carry all the top lines, including their own, but soon became fed up with the ridiculous costs she was forced to apply, the lack of control, and the overflowing mass production of dresses, leaving a bride unable to have a unique dress. So owner and designer, Armine, said, “Enough. No more crying brides!” Armine in a passionate flurry of artistic inspiration, created her new business and line, R-Mine bespoke. Where a bride can help customize her own gown, where the dress is made to fit her, where the bride can be there through out the creation process, and most importantly, the only tears a bride cries, are tears of happiness and love.





























